Fashion

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The designs depend for its effect on the variety of stitches used and different grades of threads used to form the patterns which include, the lace like jali, the opaque fillings and the delicacy or boldness of outline and details. The most beautiful part of chikan work is the open work ground, an effect of drawn thread work is achieved without drawing out any. Tiny raised flowers done in what seem to be French knots are balanced by the flat stem stitch and large areas of open work to prevent either a crowded or too scattered appearance.

Decorative stitching on fabric:
Generally involves non-lettering designs but can also include lettering and/or monograms. Evidence of embroidery exists during the reign of Egyptian pharaohs, in the writings of Homer and from the Crusaders of the 12th century. Evolved from hand work to manual sewing machines and from handlooms and schiffli machines with hundreds of needles to high-speed, computerized multihead machines.
Ornamental needlework or trimming using silk, cotton, metallic or other threads.
Embroidery is the embellishment of cloth with designs made by needle and thread; an art that stretches back to antiquity. Over the centuries, embroidery has been used to adorn everything from handkerchiefs to the most sumptuous state regalia. With the exception of leather, embroidery in India has been done on woven cloth of cotton, wool and silk.
In India, natural colors used for dying distinguishes the work done in India from the others. The Indian embroider never uses too many colors in any one piece. Each state in India has a style unique to its tradition. The satin stitch is used in Kashmir.
The darn stitch, which produces the 'bagh' and 'phulkari' stitch of Punjab is vibrant like the people of the state. The interlacing stitches of Kutch and Kathiawar are as beautiful as they are intricate. The 'kasauti' stitch of Karnataka too is popular due to its traditional value. The white on white 'chikan' work of Uttar Pradesh is breath-taking and requires a lot of skill. The silk embroidery done in Surat has exquisite patterns.
Indian embroidery uses many stitches as well as variations of basic stitches. The running stitch, back stitch, stem stitch, feather stitch, interlacing stitch, satin stitch, cross stitch etc. are just to name a few. Indian embroidery exists in exquisite variations and vibrant colors, with each state having a unique style of its own.

Embroidery is an ancient variety of decorative needlework in which designs and pictures are created by stitching strands of some material on to a layer of another material. Most embroidery uses thread or wool stitched onto a woven fabric, but the stitches could be executed in, for example, wire or leather strands, and embroidery can be worked onto many materials.
                                              Post by Malik Hassan Latest Fashion 2012  
An embellishment of a fabric or garment in which colored threads are sewn on to the fabric to create a design. Embroidery may be done either by hand or machine.It is A term applied to a hill or mount with several copings or rises and falls.

Home furnishing or soft furnishing is the latest trend in the business of fashion today. The desire to redecorate everything around us has lead people to become fashion centric with reference to the interiors of their work place or their home or perhaps it is the compensation for our hectic life that we generally seek relaxation through the colours and designs in our furnishings

Normally any proposed item (apparel) is made in bulk, which carries the risk of failure. Zara reduces this risk by producing in lesser quantity, instead of going for bulk production, Zara prefers fewer items. This approach gives Zara's double benefit, such as lesser risk and creating more demand by making artificial scarcity, which means it can charge more and earn extra profit.
It is natural with all objects especially fashion products; they become more desirable making them more profitable for the company. Normally it is very rare to find a product in its early launch days, a customer has to request such item, which is taken into notice by the store manager and produced within a shortest period of time. Another benefit of this approach is that if the product does sell well, it can be easily scarped back due to lesser quantity, which is not possible for other retailers or in some cases it is moved to another location, where it is selling well.
Retailers foresee profit in mass sale and bulk production. Zara instead produce more styles (new items) than any other retail store; generating profit through greater number rather than bulk production. For example Zara produces about 12000 items per year, the sooner one item is sold next is on the offer. This innovative technique makes Zara different from other retailers who plan for months and years, yet they come up with few items and limited choice, while Zara offers more choices to consumers to choose from. This also helps in pulling the consumers to visit store more often, as there is always some thing new on offer, compared to its competitors who will sell similar items for months.

      The Inditex's group net profit in 2012 rose to Euros 628 million, a 41 percent increase compared to 2011 with an annual return of 11 percent. The group expanded its shops sales resulting in 95 percent increase in sales being made outside the home market. The total number of shops for the Inditex's eight fashion distribution chains now stands at 5,255 in Europe, America, the Asia-Pacific region, the Middle East and North Africa. Overall, 966new stores were launched in 2012 with 50 new Zara stores.

Zara designs majority of it cloth in Spain (about 95 percent). It focuses on shorter response time enabling it to meet the constantly shifting fashion trends. However such moves do not take months, but this process is    complete within in 30 days; during which Zara identifies the latest trends, design it clothes and supply material to its stores. Such strategy means catching up a trend when it is in vogue in the fashion circles. On the contrary, even the smallest retailers take three to four months; while bigger retailers can take up to nine months to produce any item. It is this difference which makes Zara unique from others.

In the manufacturing environment, Zara's product development teams watch fashion shows and catwalks and translate the ideas into latest fashionable products. Zara has teams in the international arena; who observe the latest fashion trends and report leads to head office; which are later on converted into products. The mangers are also involved in tracking customer demands through sales analysis; this process enables Zara to meet customer's needs and be ahead of its rivals. Its research style is not traditional, but it includes consistent emails and phone calls from various stores to head office and responding to it instantly.

                                                           Malik Hassan Naveed
Who decides What's 'Hot' and 'Not' in Fashion Trends
There is no existence of specific group who declares what is hot fashion trend or not.
In fact, the fashion designers and consumers who buys-out the fashion merchandise make their
judgment and throw several opinions out there and observe what is grabbed.
Basically,'WE', the consumer decide which merchandise is hot
by making our minds what to purchase and wear
The Fashion Trend Cycle
First part of the cycle, where the trend is highly hunted immediately after seeing that great fashionable hat,
dress or shoe on the runway, red carpet or music video. Next, comes the emulation phase,
where everyone wants a piece of the trend. Only big shots, celebrities and fashion industry
players have approach to latest fashion right off the runway, which yet not showed up in retail stores.