Be personal without being intimate- I love bloggers who share a
slice of their life with me through their blogs. I like that I can
relate to their perspective, share their humanity and understand their
motives. But please don't go all out with T MI and stories about your
dog's poop color (true story, burned in my memory for all
the wrong reasons - not naming names!) Share the whys and whats and
wheres of your ideas and style. It makes your blog an interesting read!