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Posted by : haxm rana Sunday, 30 September 2012
So, you’ve decided to include bloggersin your PR and online marketing strategy. Great! Working with bloggers can be a cost-effective way to increase brand awareness, reach your target audience, maintain customer loyalty, build quality backlinks (for SEO purposes) and ultimately, increase product sales. But, how do you find quality bloggers?
Anyone can set up a blog and start writing, but how do you find bloggers that will be good ambassadors for your brand and give you the best ROI? As a blogger and a marketing and social media professional by trade, I have seen the good, the bad and the downright ugly. Here are some tips.